Deadly 5

What is Deadly 5?

Player propositions were included in 65% of Bet Builders, up from 25% in 2022. Meanwhile, player shots on target became Kambi’s second-largest pre-match betting offer by turnover, while other popular selections included a player to score or assist.

“Customers seek personalised experiences, extensive player proposition bets and the ability to build highly customised wagers in real time,” Lamb says. “Meeting these modern expectations through manual trading is no longer realistic at scale.”

AI also helped Kambi reduce the delay between a customer selecting an in-play bet and being able to place it. Its dynamic live delay technology enables it to set bespoke live delay on an individual bet level, optimising the UX and alleviating friction. Across the Premier League and World Cup, Kambi reduced live betting delay by more than 40% between August 2025 and July 2026.

About Deadly 5

I would be lying if I said it’s going to be easy to accept this transition and to refocus my efforts elsewhere. However, I am eternally grateful for having been given this excellent opportunity and have enjoyed every aspect of being involved in the Calvin Ayre organization. What is coming next may still not be defined, but that’s what is going to make the next chapter exciting; it can bring essentially anything and everything. What I know, regardless of what happens next, is that I will continue to be who I am and will continue to provide the same level of professionalism and integrity that have brought me this far, and which are paramount for everyone involved with Calvin Ayre. I thank everyone at the organization for their undeniable commitment to excellence and thank all of our supporters and readers for allowing us to share with them our experiences and knowledge. 

If anyone wants to reach out to me, I can always be found on LinkedIn.

The post The problem with time is that it always changes. appeared first on CalvinAyre.com.

What is Deadly 5?

The notable addition of Tom Horn Gaming follows a long list of selected third-party studios that have already benefitted from the aggregator’s unrivalled speed-to-market and technical excellence. With a portfolio curated to suit players across international markets, the partnership ties seamlessly into Relax’s ambitious expansion strategy for the year.

Skywind Group and Sisal Announce Partnership

Skywind Group and Sisal have signed a new deal, signaling Skywind’s further expansion into the Italian market. Sisal, one of Italy’s largest operators will now gain access to more than 350 premium games alongside Skywind’s innovative and adaptive player engagement tools, elevating gameplay while providing the operator additional opportunity to play on its strengths and stand out in a highly competitive market.