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“Giving bettors more ways to personalise their wagers around the players and moments they care about was a big takeaway from the tournament and one which continues to inform Kambi’s development of cutting-edge sports betting products,” Lamb says.
Kambi is now rolling out AI trading across other sports, including basketball, ice hockey and American football. Its longer-term ambition extends beyond automating established processes to using the technology to create products that could not previously be delivered at scale.
The aim is an on-demand sportsbook capable of offering the right bet to the right customer at the right time. Lamb believes Kambi’s network of more than 70 partners provides an important advantage in pursuing that goal. More than €17 billion in annual liquidity and billions of bets placed each year give its models a depth of information that can improve pricing, risk management and product development.
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As had been expected, the conclusion of the NFL season, which found the Tampa Bay Buccaneers handing the Kansas City Chiefs an embarrassing defeat, opened the doors for an increase in wagers in other sports. Football had dominated the charts since last September, but it’s now time for basketball to take the lead. On Bodog, NBA and NCAA Men’s Basketball are now the overwhelming go-to options for sports gamblers.
This past weekend, college hoops wagers topped the charts on Bodog, garnering 36.88% of the action. That was about 2.5% better than what the NCAA received, and substantially more than that of the third-place NHL, which only picked up 10.17%. After that, the UFC/MMA made an appearance with 4.15% before different soccer leagues captured four of the remaining top-ten spots. The Premier League was the best, with 3.34%, but tennis and golf snuck in next. The Australian Open Men’s Singles picked up 3.21% and the Genesis Invitational grabbed 2.47%. Germany’s Bundesliga, Spain’s La Liga and Italy’s Serie A rounded out the top-ten list, with Germany and Spain sharing 2.02% each and Italy getting 1.44% of the wagers.
Despite taking the top spot on the charts on Bodog this past weekend, NCAA games didn’t prove overly enticing to gamblers. The NBA captured almost all of the top-ten most-wagered events, with only one NCAA game making it to the list. Sports gamblers liked betting on the LA Clippers a lot, as the team’s games against the Utah Jazz and the Brooklyn Nets picked up 13.85% and 11.51%, respectively. In a surprise victory, the Clippers beat the Jazz on Friday, but couldn’t keep the run going and lost to the Nets on Sunday.
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In 2021, I joined an investment fund focused on startups harnessing AI and machine learning. In the process, I had a chance encounter with an iGaming investor. This sparked a conversation that would change the course of my career. He pointed out that iGaming was dramatically underutilising its data potential. There was an opportunity here, and once we began exploring it, the thread just kept unravelling.
I started out as an adviser with the Playa, but was appointed the company’s CEO in 2024, a position I did not expect to find myself in, but an opportunity I have embraced with open arms. As a company, we provide AI personalisation solutions to businesses, something that was totally new to the market.
Coming from the outside, I needed to gather a team to help steer the ship. In the two years since I took on the role, I have been blessed to work with some of the sharpest minds in the industry and I couldn’t be prouder of what we have achieved so far.
