Heart Of Tiki

About Heart Of Tiki

It has also been backed by the rollout of proprietary in-house technology within the SunBet tech stack, prompting the launch of a new user interface in South Africa and Botswana.

Bengtsson described the growth and early signs of success across the platform as “encouraging”.

“Growth continues to be driven by existing customers in slots and casino, although we are starting to broaden our offering through our sport business where recent momentum has been building.”

About Heart Of Tiki

Yashin had spent around 15 years building businesses across industries ranging from fashion technology and retail hardware to sneaker cleaning, as well as investing in early-stage technology companies. Yet when he attempted to place a football bet, he found the interface so impenetrable that he eventually headed to a betting shop to ask how to do it.

When he subsequently looked at casino games, something else struck him – the experience did not seem dramatically different from the slot machines he remembered seeing years earlier.

“I started thinking about how to combine the really great monetisation of randomness in casino games with the attention loop of social media platforms,” Yashin says. “The idea was: what if you could bet on the result of a short video or a short TikTok?”

What is Heart Of Tiki?

Lebo Seoheng, advocacy and communications manager at the South African Responsible Gaming Foundation, has been appointed as the ARGN’s president.

Seoheng said the network’s launch comes as Africa’s online gambling market continues to expand, marking stronger player protection and responsible gambling measures increasingly important.

One of the founding members of the ARGN is GamblePause Initiative Africa, founded by Ladipo Abiose Akolade.